This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
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By Mark Donnigan Marketing Head: Category Design Drives Markets
Here's one technique for how to drive a market in a winner takes all environment. This article develops on a presentation I assembled to present my ideas around category design and why it's necessary that all companies regardless of their stage, execute Mark Donnigan How To Drive A Market the category design playbook so they can be a Category King.